营销管理

Marketing is fundamental to all profit and non-profit organizations. From connecting with your customer to competing in a global marketplace, a degree in marketing opens students up to a wide range of career possibilities applicable to any industry.

With a major in 营销管理, you will learn how to conduct effective market re搜索 and analyze data, manage promotional activities and formulate brand strategies, use consumer behavior theories to better connect with consumers, create new products from idea formation to execution, and formulate effective digital communication strategies. You will work on solving hands-on business problems while enhancing your teamwork and leadership skill through experiential projects.

教师

Pacific students in 营销管理 benefit from close working relationships with dedicated and passionate professors. Our distinguished faculty members are firmly engaged in the Marketing industry as well as the latest Marketing re搜索, providing students with exceptional opportunities for experiential learning.

职业生涯

With the help of the Eberhardt Career Management Center, 营销管理 students will compete for credit-bearing internships opportunities with companies across industry sectors located in the Central Valley, 旧金山湾区, 和硅谷. Our students have gone on to marketing careers at global companies such as Starbucks, 加洛, 和高乐氏(Clorox. Many have also started their own businesses!

Eberhardt Career Management Center

现实世界的经验

Marketing projects with global impact

每年在太平洋, an international marketing class and a graphic design class team up to do a service-learning project for a global social entrepreneur. The project gives students the opportunity to gain real-world experience while simultaneously making a difference in disadvantaged communities around the world.

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实习日记

What’s it like to intern at a PR agency?

Marketing major 梅根西村 ’25 interned for Becker Communications, a public relations agency in Honolulu, 夏威夷. She tells us all about her experience, from networking with industry professionals to conducting marketing re搜索. +, Megan shares her tips for making a great first impression and getting the most out your internship.

Learn more about Megan’s Bloomberg internship

优秀学生

Sahila沙, 23岁

When Sahila started her summer wealth management internship with Wells Fargo, she was nervous. 作为一名营销专业的学生, she’d never worked in finance before and had doubts about how she would adapt to an unfamiliar field. She quickly came to realize her business education at Pacific — and unique perspective as first-generation, Pakistani American student — enabled her to think outside the box and make valuable contributions to the company.

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校友的成功

亚历克斯Gerberick, 17岁

"I never had a specific company I wanted to work for but knew I wanted to market a product I believe in.
I applied for countless internships to get experience under my belt before graduation. With guidance from the ESB Career Management Center, I narrowed my 搜索 to boutique wineries in my hometown, landing an internship that became a full-time role after graduation. 我在博彩平台网址大全的学习, 与教员的关系, 第一份工作, 再加上很多艰苦的工作, led me to my dream job as Senior Marketing Coordinator for the Duckhorn Portfolio – the number one luxury wine company in America."